OUR STORY

by chris carneal 

-founder of virtue village-

In 2002, I launched a business…

I started our company, Booster, with the goal of helping elementary schools raise funds.

A group of four young boys and two adults smiling at the camera in a hallway, holding certificates and a paper, likely celebrating an achievement or event. 
Chris & his wife Lyndie in 2002
Children participating in a fun run event, wearing matching blue shirts, some with red headbands, in a parking lot with tents and spectators in the background.

Well, more than 20 years have passed, and Booster has grown to become America's largest school fundraising company.

With the Lord’s favor, we’ve helped schools raise more than $950 million.

A man and woman standing outdoors, smiling at the camera, with trees and a lake in the background. 
chris & lyndie in 2024
Empty office space under construction with exposed ceiling pipes and large windows

In 2021, we began searching for a new space for our home office team. Interest rates were low, so we planned to buy instead of lease.

After visiting more than 20 locations north of Atlanta, we discovered a unique building in Peachtree Corners. I immediately saw its potential and envisioned our team working and thriving there. It felt like the perfect place to put down roots.

Unfortunately, it wasn't for sale.

So we went on a prayer walk and prayed the owner would be willing to talk. He was!

We made an offer that day. And within a week, we were under contract.

Our team at Booster didn’t need all 60,000 square feet, so we began thinking about the excess space. A good friend reminded me of an idea we'd discussed years earlier:

A private workspace shared by organizations that believe vocation can be an engine for enhancing the lives of others.

I reached out to a few business-owner friends and floated the idea…

They loved it.

Group of 14 men in casual and business casual attire standing in a modern, open office space, with some seated in front, smiling at the camera.

We continued to meet & dream about this new community.

We knew we wanted a space...

  • Where members could learn from other like-minded leaders.

  • That would attract people of virtue who are caring, inspiring, and passionate about doing business the right way.

  • That felt less like an office and more like a village.

VIRTUE. VILLAGE.

  • big spaces for team celebrations

  • quiet nooks for focused work

  • a full-service coffee shop

  • the best-available technology

  • an outdoor kitchen

  • and much more

Next, we began designing the space.

We put a lot of thought into it, because we wanted team members to love working from there.

We imagined the ideal workspace having…

By early 2022, our construction crew was busy at work.

In fall 2022, we opened the doors of Virtue Village for the very first time.

(And we haven’t slowed down since.)

Headshot of a smiling man with short light brown hair, wearing a light purple collared shirt against a plain light background.

When someone walks into Virtue Village,

I want them to feel refreshed.

Three men smiling and talking, one wearing a name tag that says 'Boost' and 'Matt Peele', in an indoor setting.

I want them to sense the Spirit of the Lord.

Two women sitting in an audience, smiling, with one holding a coffee cup and the other holding a notebook, in a modern indoor setting.

I want them to feel like this is the place where they do their best, most excellent work.

A woman with long, wavy brown hair sitting on a gray sofa in front of a brick wall, smiling and wearing a denim jacket over a white shirt with a red patterned scarf.

And when they leave each day, I want our members to return to their families, friends, & communities better because of the virtuous leaders they encountered that day.

A man smiling and sitting outdoors at a table, holding a red plastic cup, with other red cups on the table.

If you ever visit Virtue Village,

look up high on the wall in the kitchen area. You'll see one of my favorite quotes...

Illustration of an elderly man wearing glasses, a suit, and a tie, with a quote about culture and breakfast strategy in bold black text on an orange background.
A large group of people attending a presentation or conference in an industrial-style room with exposed ductwork and brick walls. The audience is seated facing a stage where two individuals are speaking or presenting, with a large screen behind them displaying graphics and text.

At Virtue Village, we're building a member culture that lifts every business & individual like a mighty, rising tide.

I pray it inspires others to cultivate their own workplace in a transformative way.

Our work matters.

And Virtue Village exists to inspire us to be our best—

for ourselves,

for each other,

and for the world. 

— chris carneal, founder of virtue village
Lobby area with American flag on the wall, two leather sofas facing each other, and a circular rug and coffee tables in the center. Modern lighting fixtures hang from the ceiling, and the background shows a large open space with tables, a bar, and a barista.

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